--- title: How To Select The Right Sentiment Analysis Topics For Your Business description: Selecting the right sentiment analysis topics to track and report on should be based on focused business goals. image: https://blog.votacall.com/hubfs/AI-Generated%20Media/Images/A%20big%20brain%20that%20is%20focused%20on%20Customer%20Experience-1.jpeg --- [![votacall-white-logo](https://blog.votacall.com/hs-fs/hubfs/Votacall_Logos/votacall-white-logo.png?width=160&height=60&name=votacall-white-logo.png "votacall-white-logo")](https://www.votacall.com/) [![Get Demo](https://no-cache.hubspot.com/cta/default/468097/30ece5fb-d161-4a2b-a2fa-e09ea591c83f.png)](https://cta-redirect.hubspot.com/cta/redirect/468097/30ece5fb-d161-4a2b-a2fa-e09ea591c83f) [![Contact Us](https://no-cache.hubspot.com/cta/default/468097/0de441db-f9fd-4d66-9809-384192c56348.png)](https://cta-redirect.hubspot.com/cta/redirect/468097/0de441db-f9fd-4d66-9809-384192c56348) ** ** ** [![votacall](https://blog.votacall.com/hs-fs/hubfs/Votacall_Logos/votacall-no-tagline-215.png?width=134&height=50&name=votacall-no-tagline-215.png "votacall")](https://www.votacall.com/) [![Get Demo](https://no-cache.hubspot.com/cta/default/468097/48d526f3-8bfa-4ea3-9e1e-8b8b59046794.png)](https://cta-redirect.hubspot.com/cta/redirect/468097/48d526f3-8bfa-4ea3-9e1e-8b8b59046794) [![Support](https://no-cache.hubspot.com/cta/default/468097/2fadc0c9-dda6-4a11-be0f-2e56531ee33c.png)](https://cta-redirect.hubspot.com/cta/redirect/468097/2fadc0c9-dda6-4a11-be0f-2e56531ee33c) ** ** ** #### Platform #### Call Center #### Solutions #### By Industry #### Get Started Wanna subscribe to our blog? 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We'll send you updates once a month. **Menu** ** ** [![Get Demo](https://no-cache.hubspot.com/cta/default/468097/48d526f3-8bfa-4ea3-9e1e-8b8b59046794.png)](https://cta-redirect.hubspot.com/cta/redirect/468097/48d526f3-8bfa-4ea3-9e1e-8b8b59046794) [![Contact Us](https://no-cache.hubspot.com/cta/default/468097/0de441db-f9fd-4d66-9809-384192c56348.png)](https://cta-redirect.hubspot.com/cta/redirect/468097/0de441db-f9fd-4d66-9809-384192c56348) ![](https://blog.votacall.com/hubfs/AI-Generated%20Media/Images/A%20big%20brain%20that%20is%20focused%20on%20Customer%20Experience-1.jpeg) [Business VoIP](https://blog.votacall.com/topic/business-voip) | [sentiment analysis](https://blog.votacall.com/topic/sentiment-analysis) | [AI](https://blog.votacall.com/topic/ai) | 2 min read # How To Select The Right Sentiment Analysis Topics For Your Business [![Andy DeAngelis](https://blog.votacall.com/hubfs/andy-linkedin-profile.png)](https://blog.votacall.com/author/andy-deangelis) Written by [Andy DeAngelis](https://blog.votacall.com/author/andy-deangelis) June 6, 2025 **šŸŽÆ How to Select the Right Sentiment Analysis Topics** At [Votacall](https://www.votacall.com/sentiment-analysis-software), we believe that **technology should serve strategy**, not the other way around. When it comes to **sentiment analysis**, the magic isnā€™t just in the AIā€”itā€™s in how you use it. And that starts with picking the right topics to track. Whether youā€™re a financial firm navigating compliance and client trust, a retail brand obsessed with customer loyalty, a service company that prioritizes delivery or a healthcare provider focused on patient experience, your **vertical**, **business goals**, and **CX priorities** should drive how you deploy sentiment analysis. Letā€™s break down how to zero in on the topics that matter most to *your* business. --- ### šŸ¢ 1. Start with Your Industry Vertical Each vertical speaks its own languageā€”and so do your customers. Finance: Trust, compliance, risk, and responsiveness are the hot topics. Listen for sentiment around transparency, wait times, or advisor interactions. Retail & E-Commerce: Focus on product availability, delivery experience, pricing, returns, and shipping. Healthcare: Sentiment around empathy, wait time, clarity of communication, and treatment outcomes are gold. SaaS & Tech: Look for insights on usability, onboarding, uptime, and support ticket resolution. šŸ“Œ *Pro Tip: Use industry-specific keywords and jargon in your sentiment engine to avoid false positives and get richer data.* --- ### šŸŽÆ 2. Align with Your Business Goals Sentiment analysis isnā€™t just about customer feelingsā€”itā€™s a **strategic lever**. Ask yourself... - Are you trying to improve customer retention? - Do you want to reduce churn? - Are you measuring agent performance? - Is your goal brand reputation management? Once you identify your top goals, create topic clusters that reflect them. For example: - For retention: Focus on renewal conversations, account feedback, or signs of frustration. - For performance: Measure how customers respond to individual reps, tone shifts, or escalation language. - For brand health: Analyze mentions of your brand against competitor names, social proof, or emotional keywords. --- ### šŸ’¬ 3. Map Topics to the Customer Journey The customer experience doesnā€™t live in a vacuumā€”it evolves at each touchpoint. Your sentiment tracking should too. Hereā€™s a breakdown by journey stage: - Pre-sale: Interest level, pricing objections, competitor mentions. - Onboarding: Confusion, expectations, product understanding. - Support: Frustration, urgency, satisfaction. - Renewal/Upsell: Trust, loyalty, openness to new features. šŸ‘‚ *Listening at every stage helps you detect friction earlyā€”and course-correct before it becomes a churn risk.* --- ### āœ… 4. Keep it Focused, Not Flooded Itā€™s tempting to analyze *everything*, but sentiment analysis works best when itā€™s targeted and intentional. - Prioritize your top 3-5 business-critical themes - Review results monthly and refine topics based on trends --- ### šŸ§  Final Thought: Intelligence is Only as Good as the Intention Behind It At Votacall, we believe sentiment analysis is more than just a featureā€”itā€™s a CX transformation tool. But like any tool, its impact depends on how smartly itā€™s used. When you align your sentiment topics with your industry, goals, and customer journey, you move from reactive service to proactive excellence. And thatā€™s the difference between being a vendor and being a customer-first brand. Want help implementing intelligent, intent-driven sentiment analysis? Letā€™s talk. --- **[šŸ”— Letā€™s Talk CX Intelligence Ā»](https://www.votacall.com/sentiment-analysis-software)** ** ### Subscribe by Email Previous Story [ā† How Votacall Empowers Nonprofit Organizations to Do More Good](https://blog.votacall.com/how-votacall-empowers-nonprofit-organizations-to-do-more-good) [** ](https://blog.votacall.com/) Next Story [What is Sentiment Analysis and Why It Matters for Your Business ā†’](https://blog.votacall.com/what-is-sentiment-analysis-and-why-it-matters-for-your-business) ## You May Also Like These Stories on Business VoIP [![](https://blog.votacall.com/hubfs/HappyCloudVoIP.png) ](https://blog.votacall.com/your-copper-lines-are-on-the-clock-heres-what-to-do-before-its-too-late) [Business VoIP](https://blog.votacall.com/topic/business-voip) ### [Your Copper Lines Are on the Clock-Here's What to Do Before It's Too Late](https://blog.votacall.com/your-copper-lines-are-on-the-clock-heres-what-to-do-before-its-too-late) June 1, 2026 | 1 min read [![](https://blog.votacall.com/hubfs/ai%20receptionist%202.png) ](https://blog.votacall.com/your-ai-assistant-is-answering-these-5-questions-so-your-team-doesnt-have-to) [Customer Experience](https://blog.votacall.com/topic/customer-experience) ### [Your AI Assistant Is Answering These 5 Questions So Your Team Doesn't Have To](https://blog.votacall.com/your-ai-assistant-is-answering-these-5-questions-so-your-team-doesnt-have-to) May 27, 2026 | 4 min read [![](https://blog.votacall.com/hubfs/ai%20receptionist%20featured%20image.png) ](https://blog.votacall.com/is-it-time-to-upgrade-your-auto-attendant-to-an-ai-receptionist) [Business VoIP](https://blog.votacall.com/topic/business-voip) ### [Is It Time To Upgrade Your Auto Attendant To An AI Receptionist?](https://blog.votacall.com/is-it-time-to-upgrade-your-auto-attendant-to-an-ai-receptionist) May 13, 2026 | 3 min read ## No Comments Yet Let us know what you think ### Votacall, Inc ##### **HEADQUARTERS** 550 S ANDREWS AVE SUITE 740 FORT LAUDERDALE, FL 33301 Ā  ##### **SERVICE AND SUPPORT CENTER** 1504 PROVIDENCE HIGHWAY SUITE 19 NORWOOD, MA 02062 Ā  Call us: 866-303-8600 Email: [corporate@votacall.com](mailto:corporate@votacall.com) [Find Us on Google My Business](https://g.page/r/CVUVqZdO40XjEBM/review) ### Contact Us Ā© 2019-2026 Votacall, Inc. 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