While all organizations need a robust and effective business continuity plan, for small businesses staying on-the-grid during a local power outage can be the difference between succeeding and thriving — or struggling, failing, and ultimately, going out of business altogether.
With this in mind, here are two core reasons why VoIP business phone continuity is an essential piece of the small business continuity puzzle:
1. While Large Enterprises Slow Down, Small Business Shut Down
When business phone continuity is interrupted in large enterprises, there are usually back-up systems or contingencies to carry some of the communications load. For example, flash teams can rapidly assemble off-site to keep programs and projects on-track. And while this is certainly costly, large enterprises can dip into their capital reserves or draw down their line of credit to handle the expense.
The situation is dramatically different for most small businesses, because when a conventional phone system shuts down the ENTIRE operation essentially goes dark — and funding contingency plans (i.e. mobilize staff in another location) is not a justifiable or feasible option.
However, with a VoIP phone system the above scenario simply doesn’t unfold. That’s because the system uses a geographically-dispersed cloud infrastructure to stay online. As such, calls can be routed to other locations and/or to smartphones (including those personally-owned by employees).
2. The Reputation Damage of “Your Call Cannot be Competed” is Severe — and Could be Permanent
Few things rattle customers more than trying to get in touch with a business, and hearing a recorded message saying that their call cannot be connected (or something similarly frustrating).
Yet, it’s also true that most customers are much more forgiving and tolerant when the business on the other end is a large company. In other words, while they’re not happy when their call isn’t connected, they’re usually willing to assume that it’s some kind of technical glitch that is being fixed. After all, big businesses don’t just disappear.
Well, small businesses don’t just disappear, either (in fact, many of them are more stable than large enterprises!). Yet for customers, perception is reality. And being unable to connect with a small business can convince some of them to switch to a larger firm or vendor, who they believe is more “reliable.” Whether this is actually the case or not is irrelevant. Remember, we’re talking about perception here. Not facts.
A VoIP phone system helps small businesses engineer the right perception — i.e. the one that makes customers feel safe and secure — because it keeps business phone continuity open, flowing and “as per normal,” even in the event of a local power outage.
To learn more about how our innovative and award-winning VoIP solution helps ensure business phone continuity — which keeps your people connected, your customers supported and your reputation safe — contact the Votacall team today. Your consultation is free.
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