Key Sales Strategies for Selling Hosted VoIP

5/31/2013- Votacall Hosted VoIP - Boston, Massachusetts- There are different ways Hosted VoIP providers sell their products/services. The current strategies in place are all about proving to the customer that VoIP has more features/products to offer. They do this by conveying its key attributes and functions that cannot be offered by a premise-based phone system. They use past relationships with customers to gain a better understanding into which business would be more likely to have an intrigue in making the switch of technologies.

The key takeaways of the strategies are as follows:

• Unified Communications (UC) are vital features to convincing the customer

• Some companies prefer the simple features of UC, while others prefer the complicated ones
• The businesses most interested are the ones who often scale the size of employees
• VoIP allows to add or reduce the number of phones easily and free of charge
• Votacall uses their long customer/sales associate relationships to gain trust
• In some cases, the customer has been with Votacall for a decade and understand they have their best interests in mind
• With the best interest being a Hosted VoIP system
• A key strategy is to show how a Hosted VoIP managed system will save the customer money
• The sales team asked the customers if they are fully satisfied with a VoIP system, and if there are any features or functionality they wish it offered
• If they wish for a certain feature, VoIP usually can offer it and that makes convincing them to switch very easily
• The major resistance customers give is their fear of switching to a new technology they are not very knowledgeable about
• Sales associates can reiterate how it’s a managed service
• Therefore Votacall does all the technical work and the customer can strictly benefit from its functionality and flexibility
• Hosted VoIP offers the best uptime through redundancy and the reliability is unquestioned

Its important for sales employees to convince the customer that they are receiving a superior product with VoIP. The Cloud offers benefits that no premise-based provider can deliver. Its an unfair match up because the products are totally different. Hosted VoIP could sell itself if customers were simply to try it. However, since that is not the case, the sales employees need to convey all the important selling points referenced above. If they are able to successfully prove that the Hosted platforms are better, then they should have no issue converting customers to it.

The benefits should convince the consumer that VoIP is a reliable and beneficial option. It has redundant layers that allow for a level of reliability unparalleled by competitors products. By being redundant and offering superior functionality, Hosted VoIP is a no brainer and makes it easy for sales employees to sell.