The Video Boom

3/14/12 - Votacall Hosted VoIP - Boston Massachusetts - In recent weeks, we have been discussing the more frequent need and use of video within the business world as well as what considerations a Hosted VoIP Provider must make to add this functionality to their VoIP platform. The following article from fierce enterprise communications provides further research and statistics proving the Votacall assertion that Video will strengthen the VoIP Providers position in a flooded market.

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New research forecasts that videoconferencing and telepresence spending will reach a cumulative $22 billion in the next five years.

The research, from Infonetics, said fourth quarter sales globally were up 15 percent in the quarter sequentially to $882 million. The $882 million was a record for any quarter, the company said.

But, that growth was overshadowed by the full year's numbers. Infonetics said 2011 sales of videoconferencing and telepresence equipment was $2.99 billion, a 34 percent jump from 2010.

The market, said Matthias Machowinski, directing analyst for enterprise networks and video at Infonetics, is being fueled by the proliferation of video-capable equipment, demographic and communication trends that favor video, industry use cases like tele-learning and tele-medicine, and most importantly, customer demand.

"Sales of telepresence and videoconferencing equipment surged in the past two years, with growth accelerating in 2011 as video took off on enterprise IP PBX systems," he said.

Perennial market leader Cisco (Nasdaq: CSCO), which owns the high-end telepresence segment, increased its market share 3 points to 52.5 percent. The company's specialty, dedicated room video systems, made up over half the enterprise videoconferencing equipment market in 2011. Infonetics said it expected that to continue as the biggest revenue-generator among enterprise video solutions

PBX-based systems had the strongest performance for the year, growing 80 percent as they offer a cost-effective way to enjoy multi-modal communication using existing infrastructure.