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It’s a common scenario that plays out across the country each day: small businesses that offer superior service, offerings and value compared to the “big boys” in the marketplace, nevertheless find themselves on the outside looking in because, well, as far as some customers are concerned: size matters.
That is, they feel safer dealing with a large enterprise -- even though if they took a moment to reflect, they’d be able to remember numerous occasions where a big company let them down by over-promising and under-delivering!
However, psychology being what it is, perception can often be more influential than experience, and so that means small businesses can’t afford to wait for customers to see the light – because by then, it will be too late. Instead, they need to invest in solutions that help them look like big enterprises, and therefore give themselves a solid chance to attract and amaze a steady stream of impressed customers. And without question, at the top of this list of solutions should be a hosted VoIP phone system. Here are 3 key reasons why:
Most small businesses these days cannot afford to hire a designated receptionist – basically, anyone who can answer the phone should do so (which unfortunately doesn’t happen all the time since everyone is so busy!).
However, a VoIP phone system’s auto-attendant feature ensures that every call is answered promptly (the number of rings can be configured to give agents or staff the opportunity to answer the call live if desired). What’s more, callers who access the auto-attendant can direct their call to a department, specific staff member, or the system operator. It is a great way for even the smallest business to look like it has the infrastructure and profile of a large enterprise.
The day-to-day reality on the small business landscape is that everyone is doing the work of at least two people – but often more! That means if they aren’t already on a call with a customer, vendor or supplier, staff are up to their neck in tasks and projects. As a result, calls can go to voicemail, which wasn’t a problem several years ago, but is one now. As noted by Inc Magazine, voicemail is firmly on the list of things that today’s customers hate (especially Millennials!).
However, with a VoIP phone system, small businesses can redirect calls to available staff members, which lowers the chance of calls going to voicemail. Or, small businesses can set up “hunt” groups, so that specific phones ring in a pre-determined order. For example, the first two rings can be at a workstation, the next two rings can be on a staff member’s smartphone, and the third two rings can be on a landline located offsite, such as the business owner’s home office, and so on.
Instead of giving our their cell number or home number – which doesn’t look great, and can also be a security risk – each staff member in a small business can have their very own extension or direct number. Customers find this impressive and they appreciate it as well; especially since some large enterprises don’t even offer this option, and instead force customers to call a switchboard.
To learn more about a hosted VoIP phone system can help you compete with the big boys in your marketplace -- and help you generate more customer and sales -- contact the Votacall team today. Your consultation with us is free.
For more information about hosted VoIP phone systems and the truth behind common myths, download our FREE eBook:
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