Broadsoft Highlights Plans for UC/Mobile Integration

Broadsoft is positioned to win the UC war in the Cloud and the main reason Votacall has bet on the silent monster in telecom is the fact that their technology was created for a mobile world where as the traditional providers/manufacturers are attempting the reinvent their platforms. As a boston based Hosted VoIP provider, Votacall researched who to align with when developing an offer. Broadsoft was the clear dominant player in the Hosted VoIP space and became the foundation of the Votacall VoIP platform. Flash forward 6 years, our assessment and selection has put Votacall in the best possible position as this technology becomes widely adopted. Read the below article.

By:

Irwin Lazar

March 2, 2012

Broadsoft (NASDAQ:BSFT) introduced BroadTouch Business Communicator, a fixed-mobile convergence product that extends BroadSoft’s hosted IP telephony and UC features including voice, video, instant messaging, presence, and unified call data recording to mobile devices. BroadSoft is supporting Google (NASDAQ:GOOG), Apple (NASDAQ:APPL), and Microsoft (NASDAQ:MSFT) mobile operating systems.Forty-six percent of companies are integrating or planning to integrate mobile devices into their UC platforms, while another 35% are still evaluating solutions. Meanwhile, thanks to "Bring Your Own Device" purchasing models and employee demand for mobile device choice, the breadth of company-supported device types is rapidly expanding: More than 90% of companies support or tolerate iOS-based phones and tablets, while almost 83% of companies have the same policy for Android-based devices.Impacts:

Enterprises: Evaluate UC products on their ability to extend a rich set of features to a wide variety of mobile devices and operating systems

Vendors: Got mobility? Differentiate your wares by extending all features to mobile users, supporting leading mobile platforms, and enabling support for a variety of device ownership approaches.