All of the market research states that SMB's make up 90% of the U.S. corporate landscape. This has become the big research statistic being thrown around in telecommunications. Major telecom organizations are including this statistic in their marketing material and in their go to market strategy. These same major organizations ignored the SMB market for years and now they realize the value of the target audience. The problem is, you cannot manage the SMB market's expectations in the same fashion one would the enterprise market. The SMB is a different animal entirely and because the market was ignored for so long by big telecom, they will have a hard time cracking the code. I kinow this becasue we have always been an SMB focused organization. Traditionally, the SMB market has been viewed as 250-999 employees, we view the entry point at 20 employees. Our lineage is solely in the SMB and we have spent years crafting what really drives purchaing decisions and successful relationships within the market. Now enter the Cloud, a technology that we have been implementing with the Votacall Platform for years. We have always known that the best fit for the Cloud and Votacall was the SMB organization. SMB's need technology quickly to advance and technology decision must be fiscally responsible and provide investment protection. SMB's are flexible which means their technology must bend to the point of not breaking. Finally, SMB's need real, hands on support. They need to know they are important and that their best interest is being protected by the organization that implements and supports their technology. We understand these points of interest and the Cloud and Votacall address them. Although the Cloud is a perfect fit for the SMB, technology organizations must understand that the SMB market is a demanding sector. If you are not used to working within it, you could get your bell rung. That is why I smile when I see organizations who have dealt with large enterprises try to "move down martket" (their words not mine) to cater to the SMB. In the end, that lack of experience could put them out of business.
Andy DeAngelis
Vice President of Sales
All Business Communications
